Got Trash? Reframing with Price and Packaging

As this Rocketboom story explains, sells cubes of NYC trash — artfully arranged — at $50 a box.

What’s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing — increasing from $10 per cube to $50.  Ultimately, the success of the product and the pricing seems to have improved its quality, too — it’s somewhat curated, and more than a careless scoop of litter.

So, think about your content, services, and products.  What’s trash to you — and could it be repurposed into something meaningful to others?  Could the process of packaging and pricing lead you to view it as more than trash — as a product worthy of your brand?


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